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Serving all urban consumers: 4. Sample strategic marketing plan for water services in Mombasa

Serving all urban consumers: Book 4

£14.95

Description

Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region.

Author: Njiru, Cyrus; Sansom, Kevin
Publisher: WEDC
Year: 2004
Physical: Book 122pp. (297/210)

https://wedc-knowledge.lboro.ac.uk/details.html?id=13576

 

Detailed Description

This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches.

A strategic marketing approach to comprehensive city-wide planning of water services for all consumer groups is described in Part III of Book 2 - Guidance notes for managers. Sample Strategic Marketing Plans (SMPs) have been developed to both test and demonstrate the methodology outlined in Book 2 and are included in the following three books:

  • Book 4: Sample strategic marketing plan for water services in Mombasa and the Coast region
  • Book 5: Sample strategic marketing plan for water services in Kampala City, Uganda
  • Book 6: Sample strategic marketing plan for water services in Guntur, India.

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